If you are an entrepreneur running a startup who believes that traditional marketing is going to work for you, sorry dude, you are in the wrong era. If you are a smart business person, you can understand how consumers are giving a cold shoulder to traditional marketing. Digital marketing is the trend these days, but it doesn’t mean that they are ready to take any garbage you serve them online. If you are able to convince them through your content, you win. For that, your content should be relevant and consistent.
Before you enter content marketing, make sure you know the answers to the following questions
What is Content Marketing?
Content marketing is an online marketing technique where valuable, pertinent and unique content is created and distributed to persuade customers into purchasing products or services.
Why Content Marketing?
When a person is searching for a topic online, what leads them to a particular website?
When a person wants to compare two products that serve the same purpose, what makes them understand the pros and cons of each product?
When a person wants to learn more about a product or a service in a website, what will make them stay?
The answer to all these questions is the same- relevant and catchy content!
Content can be termed as the present and future of content marketing. Content doesn’t simply mean written stuff. It can be images, videos, presentations, anything that grabs the attention of the viewers and provides ample information about how your business can help the consumers. Remember, quality content can always trigger consumer action.
How does Content Marketing Services help?
It’s true that content marketing services help your small business to reach new heights. But, do you know how content marketing does that?
As an introduction tool
How do I earn the trust of my customers?
You ought to ask this question usually at the initial stages of your business and the answer is simple-mind-blowing content! Customers nowadays do not trust any product blindly especially new ones in the market. They always look into the details of the product until they are convinced. Therefore, you can use content as a means to introduce your product to the customers.
“ Content marketing is a long term relationship. It’s not a one night stand”
Creating a content to woo your audience and leaving it there forever won’t work in content marketing. As said earlier, customers always like to discover more about your product and for that, content has to be regularly updated. Fresh and innovative content can drive web traffic and then, you can sigh in relief that you made it to the first step of marketing your business.
As a selling tool
Why do you put all your efforts and money into marketing your business? Of course, your ultimate goal is to sell your products. Content marketing services can use a wide variety of platforms to reach out to the potential customers in a very short period of time. Content is such a powerful tool that it can convince and persuade the consumers into purchasing your product, thus helping your business to bloom.
As an analytics tool
You posted some content, web traffic increased and some of your products got sold. Is that all you need? You just don’t need awesome results just for a day! You need it to remain the same, may be till you business exists, right? Analyzing your content can not only help you to identify the needs of your customer and to understand them better but to understand what works better with the customers.
When do I start Content Marketing?
The auspicious time for you to start content marketing is…. RIGHT NOW!
If you have already made up your mind that this is how you want to market your product, why wait?
Where do I start?
You are no God to know how everything works! You are a mortal and at times, you need help. You can take your first leap into content marketing by hiring a content marketing team. If you want to opt for a particularly smart one, Harvard Group is a good option.
Who we are?
Harvard Group is the digital marketing wing of Harvard Management Resources Nig Limited. The team consists of content writers, SEOs, animators, graphic developers and word press developers who are experienced in their areas of expertise.
What’s so special about us?
You may find it difficult to choose between the various content marketing services available and hence, the question!
- Our strength lies in our passion towards work
- Our clients are of primary importance to us and therefore, we value your suggestions
- We have a unique style in everything we do, thus the outstanding results
- Our service doesn’t end with your success, we are there at your service until you don’t need us
- We are not robots and therefore, we expect to be paid, but our services wont’ empty your pockets-it’s affordable!